Foundation letter from leadership - Annual Giving

Our Annual Giving program grew significantly in the latter half of the year, introducing new and expanding traditional activities.

Exciting new initiatives are providing more ways for us to communicate with an ever-growing donor community. Recipients have responded positively to eSinai, our electronic bulletin, which delivers news about the latest discoveries, newest talent and expanded programs and resources. They are also inspired by the information contained in the newsletter about the exciting work at Mount Sinai and have responded by making gifts online. Along with the regular editions of eSinai, the community has also responded strongly to regular e-mail communications and the expansion of our Tribute Program, offering many different options to celebrate key dates throughout the year. We also introduced a Giving Catalogue whereby donors can celebrate a person or event by funding the purchase of a piece of equipment or a share towards its purchase.

Another high-profile initiative is the Founders’ Society, which was created to honour annual donors giving between $5,000 and $49,999. Renowned Canadian interior designer Brian Gluckstein graciously agreed to become the chair of this new giving program, which has welcomed a number of new members in just a few short months.

In the Hospital itself, our new Grateful Patients Campaign has resulted in the production and distribution of posters and bookmarks presenting the many convenient ways in which patients can honour their Mount Sinai experience with a donation. Further stages of the campaign will involve brochures and workshops for staff.

Thanks to expanded telemarketing and direct mail campaigns, the Foundation is welcoming more new donors every month. Donors’ generous response has provided vital support for the Hospital, including much-needed funds for women’s and infants’ health and research. Thanks to enthusiastic direct mail response, the Hospital purchased such critical equipment as breast pumps that closely mimic a baby’s feeding pattern to promote better milk production for use in our Valentine Neonatal Intensive Care Unit, pain pumps for General Medicine and surgical tables for our operating rooms.